20 years later, Chery Automobile in China has experienced a solid expansion in the overseas market



Chery has also stepped up efforts to spur scientific and technological innovation such as crash testing, chips, batteries, and human-machine interaction.

In Chery Longshan Test Center, there are more than 300 real vehicle collisions and more than 500 simulated vehicle collisions every year, which can not only meet national safety standards, but also European and American standards. Safety is the top priority among other key cues of a car, said Yin Tongyue, president of Chery Automobile.

At present, Chery automobile has achieved multimode interaction and multidimensional interaction. In the cockpit, intelligent equipment can help achieve human-machine interaction through the driver’s facial expression, mouth shape and body movements.

In order to better serve overseas customers, Chery also cooperates with IFLYtek, a smart speech and artificial intelligence company to enable Chery cars to recognize languages ​​such as Spanish, Portuguese, Arabic, Persian, etc. .

In addition, Chery has developed products that comply with the environment, market conditions and consumer behavior in foreign markets.

In South America, Chery’s engineers improve the horsepower of the vehicles due to poor local road conditions and winding hill roads in Middle East, engineers tighten the car’s waterproofing to protect vehicle parts worn by sand floating in the air.

In Russia, Chery conducted thousands of customer surveys and face-to-face telephone interviews this year. Chery has always been the “national car” in the eyes of the locals and won the title of “China’s most popular car brand” in Russia for five consecutive times.

Original link: https://en.imsilkroad.com/p/325580.html

SOURCE Xinhua Silk Road


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