Aston Martin DBX is already selling better than all other combined models


Aston Martin was all the rage late to the SUV party, but as the saying goes, better late than never. The major investments made to build the DBX at the new factory in Wales are paying off, as Gaydon’s first sport utility vehicle is already at the top of the company’s sales. Additionally, demand for the high-driving AM model – whose deliveries began at the end of Q3 2020 – exceeds that of all other combined models.

Third quarter 2021 results have been released and these show that Aston Martin delivered a total of 2,186 DBX SUVs between January and September. In this interval, other products generated sales of 2,064 units. Interestingly, the British company divides its range into Sport, GT, SUV, Other and Specials categories. The sport includes the Vantage, the GT, the DB11 and the DBS, the other models of the previous generation, while the Specials are the exclusive limited-edition cars.

With 4,250 cars sold so far in 2021, both volume and revenue are up 173% from the same period last year. To maintain commercial momentum, Aston Martin has been spied on at work by testing a future derivative of the DBX. It is expected to be a high-performance version, but plans are also underway for a mild hybrid model and a more powerful plug-in hybrid. It remains to be seen if these rumors of a V12 variant will materialize.

It’s no surprise that the DBX is getting off to a strong start as the SUV segment is still booming, whether it’s consumer or luxury goods. The same has happened at Lamborghini with the Urus and we won’t be too surprised if the Ferrari Purosangue coming in 2022 eclipses all other prancing horses in terms of volume.

Bentley’s Bentayga and Rolls-Royce’s Cullinan are also remarkably strong sellers, which is why the list of automakers without their own SUVs keeps getting shorter. McLaren still doesn’t have one, but with the resignation of CEO Mike Flewitt who knows what will happen in the long run. Rimac founder Mate Rimac, now responsible for the all-new Bugatti Rimac, has not ruled out the idea of ​​an SUV from Molsheim.

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