ATL Automotive celebrates its 25th anniversary



Today, ATL Automotive Group is the exclusive Jamaican dealer for other world-class brands – Honda, Volkswagen, Audi, Porsche and Kia, as well as the master dealer for BMW and MINI, with responsibility for Jamaica and nine others. Caribbean country – a first for a Jamaican company. It is also the official representative of the tri-brand car rental franchises Enterprise, Alamo and National.

ATL Automotive Group is celebrating its 25th anniversary with a range of activities designed to thank customers, honor team members and give back to community groups as part of a campaign called “AUTO25”.

“Activities will include an AUTO25 auto show, a new technical training division, a series of impactful community projects, a return of the much-loved Ram Goat Run, scholarship and training programs, tree planting projects , food drives and much more.” the company revealed in a press release.

“Many factors contribute to the success of a business, and there is the support one receives from the communities in which it serves. We have always sought to play a key role in uplifting our communities and this campaign pays tribute and support to us over the past 25 years, we simply couldn’t have done it without them,” said Adam Stewart, Executive Chairman of ATL Group, in the statement.

Opening its doors in 1997, ATL Automotive Group burst into the local automotive sector with its first sale of cars under the Honda brand. Today the group is the exclusive Jamaican dealer for other world-class brands – Volkswagen, Audi, Porsche and Kia, as well as the main dealer for BMW and MINI, with responsibility for Jamaica and nine other Caribbean countries. . a first for a Jamaican company. It is also the official representative of the tri-brand car rental franchises Enterprise, Alamo and National.

“The creation of ATL Automotive was based on two things: a deep love of automobiles and a deep belief that Jamaicans deserved better. Today, we are the fastest growing automotive company in the Caribbean and for this, we pay tribute to our customers, our team members past and present and other stakeholders who have believed in us and our brands,” said Stewart, who is also executive chairman of the Jamaica Observer.

“We will continue to seek opportunities for growth and expansion through strategic investments in facilities, job security for our employees and providing world-class standards of service to our valued customers who share a love for cars as deeply as we do,” he added.

“I always say that our greatest strength is our people. Throughout our group, we have always believed in hiring a bright smile and a good attitude, then training everything else. We invest in our people and I believe it shows in one of the caring experiences we provide our customers. However, it doesn’t stop there. Every detail is considered, from the number of parts we have in stock to the brands we are honored to represent, to the aesthetic curb appeal our teams create with perfectly presented landscaping at every location,” said Stewart.

Patrick Wilson, Managing Director of ATL Automotive, said, “This is an important milestone for us and we want to celebrate it in an inclusive and tangible way. The business has gone through some of its toughest times during the pandemic and during this time we have innovated and carved our way to future success. It’s a testament to the strength of our business, so I’m excited to see what the future holds.

Staying in line with international market trends and supplier demands, the company said it will expand the offerings offered by its respective brands and introduce more electric vehicles (EVs) to the local market.

The group currently offers a variety of plug-in hybrid electric vehicles (PHEVs) and electric vehicles, including the Porsche Cayenne S E-Hybrid and Panamera Turbo S E-Hybrid; BMW i4, X3 PHEV and X5 PHEV; MINI 3-Door Cooper SE and Countryman PHEV; the Honda HR-V hybrid and the Kia Niro.

The group will also launch the Audi e-tron and RS e-tron GT in October and the Porsche Taycan later this year.

The company said it has its sights set on the broad horizon of the future and as such will strive to bring automotive freedom to Caribbean people who value their independence through the provision high-quality vehicles from top-selling global brands, as well as exceptional customer service. so that they can continue to dominate the markets in which they operate.

ADAM…we have always sought to play a key role in uplifting our communities and this campaign is a tribute to them and the support they have given us over the past 25 years

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