Auto industry September sales affected due to semiconductor supply


Auto sales in September were hit by higher input costs and a subsequent supply of semiconductors. This was further demonstrated in the September auto sales figures revealed by the companies on Friday. A new unveiling in the luxury sedan catalog helped Nissan and Skoda boost sales in September. However, the increase in the prices of electronic equipment such as semiconductors used in vehicles has sufficiently disrupted their sales.

The end of the year celebrations inaugurated with Onam in Kerala have brought some optimism to its commercial expectations.

Automakers, according to a standard standard, reveal their monthly sales on the first day of the following month.

Maruti Suzuki sales plummet about 46.2 percent year-on-year

Total sales of Maruti Suzuki in September fell about 46.2% year-on-year to 86,380 units. Domestic sales fell 54.9 percent to 68,815 units for the same period.

The Indian automaker attributed the drop in sales to a shortage of electronic components. “The company’s sales volume in September 2021 was negatively affected due to a shortage of electronic components. The company has taken all possible measures to limit the negative impact,” the company said in its press release. .

Tata Motors sales increase 26% year-on-year in September

The company said its total sales increased 26% to 55,988 units in September on an annual basis. Domestic sales of commercial vehicles increased 30% to 30,258 units in September compared to the same period a year earlier.

“The semiconductor shortage continues to impact the automotive industry around the world. The impact of the supply shortage due to restrictions in East Asia continued into September, leading to moderation in production and intake volumes. The situation is fluid and we continue to work to mitigate the impact on our customer orders through an agile and multi-pronged approach, ”said Girish Wagh, Executive Director of Tata Motors.

Mahindra and Mahindra auto sales fell 21.7% year-on-year

Mahindra and Mahindra’s total auto sales fell about 21.7% to 28,112 on an annual basis in September 2021. Compared to the previous month, its sales fell 8.09%.

“The challenges of semiconductor sourcing continue to pose challenges for the global automotive industry. We have taken several steps to mitigate the effect and are working to manage the situation as best as possible … “, said Veejay Nakra, CEO of the Mahindra and Mahindra Automotive Division, in the press release.

Bajaj saw 16% drop in sales

The company said its domestic sales in September fell 16% from the same period last year. It recorded a cumulative domestic sale of 1.92,348 units.

Skoda India saw domestic sales double

Skoda India said it saw a doubling of its sales in September compared to the previous year. Its sales reached 3,027 units in September, supported by its new Kushaq SUV.

The newly launched SUV had passed the 10,000 bookings milestone by September 2021. The mid-size SUV was launched in June of this year.

Nissan more than tripled domestic sales

The automaker more than tripled its domestic sales to 2,816 units in September compared to the same period last year. He added that the company recorded 18,591 domestic sales units in the first half of the year.

The Japanese automaker further said it has received 65,000 customer bookings for its Nissan Magnite SUV. He was talking about the positive push from the holiday season.

However, the company has recognized a supply issue with respect to semiconductors. “…. The challenge has been on the supply side with semiconductor shortages on which we continue to work with supply chain partners to deliver more game-changing Nissan Magnite SUVs to delight. customers, ”said Rakesh Srivastava. , Managing Director, Nissan Motor India Ltd.

Toyota recorded 14% increase in domestic sales

Toyota Kirloskar Motors recorded a 14% increase in domestic sales in September year-over-year to 9,284 units.

The company had announced that it would increase its prices by up to 2%, effective October 1.

Honda India sales increased 49% in September

The automaker said it recorded a nationwide sale of 11,177 units, representing a 49% growth in sales compared to the period last year. He said the festivities that started with the Onam festival will spread to the rest of the markets, with the holiday season reaching its peak in the following months.

However, he added: “While we are quite optimistic about demand going forward, we are closely monitoring supply issues affecting the industry and any future disruption related to COVID.”


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