#BoycottHyundai trends after auto giant shows support for Kashmir ‘brothers’, their ‘freedom struggle’

India’s Twitterati demanded a boycott of car giant Hyundai on Sunday after it tweeted in support of the Kashmiri “brothers” and their “fight for freedom”. The now-deleted tweet was posted from the official Hyundai Pakistan Twitter account.

The controversial tweet read: “Let us remember the sacrifices of our Kashmiri brothers and support them as they continue to fight for freedom. The tweet also carried the hashtag #KashmirSolidarityDay.

The move to express solidarity with Kashmiri people was not well received by Indian users, who demanded a boycott from the automaker. Soon the hashtag #BoycottHyundai became a major trend on Twitter.

Hyundai India has not released any statement so far, while Hyundai Pakistan has opted to lock down its Twitter profile.

Kashmir has been a thorny issue between India and Pakistan as the two countries have fought several wars over it. India had revoked the statehood of Jammu and Kashmir in August 2019 as the Indian government led by BJP Prime Minister Narendra Modi announced the repeal of Article 370 which granted special powers to the people local, predominantly Muslim, special rights.

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