Citroën unveils the new C3 model for the Indian market | Fasttrack | Automotive News

New Delhi: Car maker Citroën on Thursday unveiled an all-new C3 model that it plans to launch in India in the first half of next year.

The company, which is part of the Stellantis group formed by the merger of two global automotive majors FCA and Groupe PSA, is seeking to enter the rapidly growing under 4-meter segment in India with its new offering.

The C3 sedan inspired by SUVs, C3 is the first model in a family of three vehicles intended for international markets, developed and produced in India and South America, and which will be launched in these two regions over the next three years.

In India, the new model would be rolled out from the company’s Chennai-based manufacturing plant in the first half of 2022.

Securing Citroën’s future requires a greater international presence, strengthening itself in all the markets where we operate, including South America, the Middle East, Africa, Asia and China, and in opening up to others, including India, which will soon become the world’s third largest market.

“We are rolling out an ambitious product plan to achieve this, which will see the launch of three internationally oriented models in three years,” said Vincent Cobee, CEO of Citroën, during a virtual unveiling event.

The C3 is an essential element of this rise in international power and the first step in the growth strategy, he added. The hatchback, less than 4 meters long, is aimed at a major segment in India and South America, Cobee said.

To learn more, CEO and Managing Director of Stellantis in India, Roland Bouchara, said that the C3 is a crucial part of the company’s growth journey in India and will be the backbone of its local development strategy.

“This car fits perfectly into the heart of the Indian market where 70 percent of the demand for cars under 4 meters and 50 percent of customers are first-time buyers. This segment has grown rapidly and C3 will fit in. perfectly with its affordability and appeal, ”he noted.

The company’s teams in India and Paris have collaborated and developed this car with more than 90% localization, Bouchara said.

“We will leverage our R&D center in Chennai, our vehicle assembly plant in Thiruvallur and the Powertrain plant in Hosur in Tamil Nadu state, India to further strengthen localization efforts. We have also built a world-class shopping center that will take advantage of guaranteed uninterrupted supplies and affordability, ”he added.

As the company enters the consumer segment, its sales network will expand so that customers can experience La Maison Citroën phygital showrooms and L’Atelier workshops in more and more cities, Bouchara noted. .

Citroën is already selling the C5 Aircross SUV in India.

“The C3 is introduced in a B segment, which is very competitive in India but has the potential to expand and develop further. It was important for us to stand out in this segment and create a differentiated and ambitious car. This segment is seeing a lot of young buyers who want a car shorter than 4 meters, which is an extension of their personality, ”noted Citroën India director Saurabh Vatsa.

He added that if C5 Aircross helps the company establish its base in India, C3 will help it generate volumes.

India is a new market for Citroën and a market with great potential which will soon be the third in the world. The brand announced its arrival in 2019 and launched its first mod import in early 2021 – C5 Aircross.

The C3 comes with high ground clearance, a high bonnet position, an elevated driving position and many connected features. Citroën, however, did not share details regarding the engines that would power the new model.

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