FORD MEDIA CENTER
Five Reasons You Must Visit Ford at the Chicago Auto Show
- Ford to showcase latest vehicles including Bronco, Bronco Sport and Mustang Mach-E at the Chicago Auto Show; visitors can climb hills with Ford Bronco and experience what almost instant torque looks like in the Mustang Mach-E through unique outdoor driving events
- All electricThe 2022 Ford F-150 Lightning is the hero of a new Built to Electrify experience highlighting how easy it is for customers to go electric – as well as new features and capabilities that are only possible thanks to the ‘electrification
- All newFord Maverick 2022 compact pickup makes public debut, while custom full-size F-150 Rocket League pickup brings multiplayer video game version to life
DEARBORN, Michigan, July 14, 2021 – Ford is coming to the Chicago Auto Show with an all-new lineup of must-haves, including an all-electric truck, an all-new compact pickup, and iconic Bronco and Mustang Mach-E nameplates. This week’s Chicago Auto Show, the first major US auto show in nearly 18 months, sees a crowded exhibition space with Ford showcasing several exciting new vehicles and exciting hands-on experiences.
âNew vehicle customers look for something more than parked cars before deciding what to buy,â said Raj Register, head of global brand experiences at Ford. âWe’ve created hands-on experiences that educate and allow consumers to experience what it’s like to ride off-road in the Bronco and Bronco Sport and experience the all-electric performance of the Mustang Mach-E. We will also have the F-150 Lightning. so that buyers can see and learn about new features such as the Mega Power Frunk and optional Ford Smart Backup Power. ”
Five reasons you can’t miss Ford at the 2021 Chicago Auto Show are:
1. F-150 Lightning Makes Electrifying Debut
All electric 2022 F-150Lightning, revealed in May, made its public introduction this week. Targeted to have
most torque ever in an F-1501, the all-new F-150 Lightning (available Spring 2022) will soar high in Chicago with awesome tech, built-in Ford Tough capabilities, and new features never before seen on an F-150, like a 14-plus mega-frunk. cubic feet and available Ford Intelligent Back-Up Power, delivering power for up to three days in a
failure with long battery life2.
The F-150 Lightning will be located at the Ford exhibit in the west concourse of McCormick Place.
2. Meet Maverick, Ford’s All New Compact Pickup
2022 Ford Maverick (available fall 2021) also makes its public debut – America’s first standard full hybrid pickup
with an EPA estimated city fuel economy rating of 40 mpg3, all starting at an MSRP of $ 19,9954. The all-new Maverick reintroduces the compact pickup truck to the masses, bringing smart technology and flexible loading solutions to a new segment of customers. This truck does not compromise in terms of DNA built Ford Tough, offering
1,500 pounds of standard payload capacity5 and up to 4000 pounds of maximum towing capacity6 – enough for an average 21 foot boat.
Maverick will also be on display in the West Hall of McCormick Place.
3. Treat your wild side with the Built Wild Bronco Mountain Experience
If you’re tired of looking at cars and want to take a spin in one, the Built Wild Bronco Mountain Experience is calling you.
Making its Global Debut is a 30,000-square-foot Built Wild experience that invites the public to experience the modularity, connectivity and hundreds of accessory offerings for the all-newBronco family vehicles, including Bronco two doors, four doors and Bronco Sport. The sixth-generation cult classic returns after more than 25 years, and you can experience it where it was meant to be lived – outside.
Visitors can tackle a steep 38-degree Bronco Mountain with professional drivers. You will experience the thrill of rock climbing while learning more about Bronco technology like GOAT modes (pass over any type of terrain) and offerings that make offroading even more exciting and smart, like doors removable / retractable and waterproof interiors with floor drains for easy cleaning.
You’ll find the Built Wild Bronco Mountain Experience just outside of McCormick Place.
4. Charge your engines for the Built to Electrify experience
Built to Electrify, which also makes its world debut in an 11,000-square-foot outdoor exhibit, visitors can experience the fully hybrid Maverick as well as Ford’s lineup of zero-emission vehicles for retail and commercial customers – F-150 Lightning , Mustang Mach -E, and 2022 E-Transit (available end of 2021).
The F-150 Lightning will introduce new features and capabilities that are only possible through electrification. And for the first time ever, consumers can ride the all-electric Mustang Mach-E, a recently crowned icon winner of the Electric Vehicle of the Year 2021 award from Car and Driver. This pony goes from 0 to 100 km / h in 4.8 seconds with the extended range
battery and eAWD7, and it has an EPA estimated range of 270 miles8. Don’t miss the frunk of the F-150 Lightning and the Mustang Mach-E, which comes with a drain, so it doubles as a hatchback cooler.
The Built to Electrify display is located just outside McCormick Place.
5. Visit a video game truck that comes to life
F-150Rocket League Edition concept makes its real-life debut at the 2021 Chicago Auto Show, the first real-life version of any Rocket League vehicle.
The F-150 design team worked with the designers of Rocket League developer Psyonix to ensure the in-game vehicle retains the real-world styling cues and Ford Tough built DNA of the iconic pickup. This includes the iconic C-clamp headlamp design, rounded wheel arches, roll-down windows and “F-150” lettering embossed on the tailgate. Unique features will put a smile on the face of abandoned kids and adults alike, like thunder flairs, 37 inch tires, tail light rocket vents, truck rocket thruster and a wider stance than the F-150 Raptor .
The F-150 Rocket League Edition can be found at the Ford Exhibition Center in the West Lobby of McCormick Place.
Media day for the Chicago Auto Show, the nation’s largest and oldest auto show, is Wednesday. Public days are Thursday through Monday. To learn more about Ford vehicles, visit ford.com.
1Based on manufacturer testing using computer engineering simulations. Calculated via peak performance of electric motor (s) at maximum battery power. Your results may vary.
2When the house is properly equipped and the home transfer switch disconnects the house from the network. Based on 30 kWh usage per day using the F-150 Lightning with the extended run battery. Your results may vary depending on power consumption. Power rationing means limiting the number of devices and turning off the truck when not needed.
3Actual mileage will vary. EPA estimated final scores available later in calendar year 2021.
4MSRP for base vehicle. Excludes destination / delivery charges plus government fees and taxes, finance charges, dealer handling charges, e-filing charges, and emissions test charges. Optional equipment not included.
5Maximum payload varies and is based on accessories and vehicle configuration. See the label on the door pillar for the load capacity of a specific vehicle.
6Available 4K Trailering with available 2.0L EcoBoost engine and 4K Trailering Package. Maximum towing varies depending on cargo, vehicle configuration, accessories and number of passengers. EPA estimated fuel economy, payload and towing are independent attributes and may not be achieved simultaneously.
7Ford test data based on typical industry methodology using 1 foot deployment. Your results may vary.
8Based on a full charge. Actual range will vary depending on conditions such as outdoor environment, vehicle use, vehicle maintenance, lithium-ion battery age, and health status.
About Ford Motor Company
Ford Motor Company (NYSE: F) is a global company based in Dearborn, Mich., Committed to helping build a better world, where everyone is free to move around and pursue their dreams. The company’s Ford + plan for growth and value creation combines existing strengths, new capabilities and ongoing relationships with customers to enrich customer experiences and build loyalty. Ford designs, manufactures, markets and services a full line of connected and increasingly electrified passenger and utility vehicles: Ford trucks, utility vehicles, vans and cars, and Lincoln luxury vehicles. The company pursues leadership positions in electrification, connected vehicle services and mobility solutions, including autonomous driving technology, and provides financial services through Ford Motor Credit Company. Ford employs approximately 186,000 people worldwide. More information about the company, its products and Ford Motor Credit Company can be found at company.ford.com.