BEIJING, January 27, 2022 /PRNewswire/ — Infobird Co., Ltd (Nasdaq: IFBD) (“Infobird” or the “Company”), a software-as-a-service provider of innovative customer engagement solutions powered by AI or intelligence artificial in China, today announced that following the deployment of its digital marketing solution with HYCAN, a fast-growing manufacturer of new energy vehicles (“NEVs”) in China, the company has accelerated its marketing and sales initiatives to develop new opportunities in the growing electric vehicle automaker sector. Infobird’s recently launched solution is designed to help manufacturers of new energy vehicles improve their marketing and customer engagement capabilities.
Entering the new energy vehicle space is a significant growth initiative for Infobird, designed to comprehensively advance its standard SaaS strategy. He is expected to enhance the company’s cross-sector service capabilities, contribute to the company’s business development in the new energy vehicle industry, and provide new growth opportunities for Infobird.
New Energy Vehicle Market Growth Exploded With Booming Industry Competition
With global climate change, the implementation of China the “double carbon” strategy and the strengthening of public awareness of environmental protection, China new energy vehicles have opened up unprecedented development opportunities. After ranking first in the world in terms of production and sales for six consecutive years, China sales of new energy vehicles will hit a new high in 2021. According to data from the Passenger Federation, the global sales of widespread new energy passenger vehicles from January to October 2021 will reach 7.02 million units. Among them, global sales of plug-in hybrid, pure electric and narrow fuel cell vehicles reached 4.58 million units, a year-on-year increase of 132%. Among them, the share of private new energy vehicles in China was 51%, and in October it reached 61%.
Faced with the bright development prospects, various new forces are competing to join the new energy vehicle industry chain, and the market competition is becoming increasingly fierce. For major manufacturers of new energy vehicles, how to “break the circle” using new marketing methods has become one of the essential elements of market outperformance.
Digitization is the main theme of marketing and Infobird is well placed for help manufacturers accelerate their growth
From the perspective of user needs, digitalization will become the main theme for the commercialization of new energy vehicles. The “Baidu Marketing New Energy Vehicle Industry Insight Report” 2021 pointed out that with the rejuvenation of car owners, the fragmentation of media information, effect-oriented digital marketing has become mainstream for automakers. The trend towards the seamless integration of online and offline is irreversible, and digitization has become a key variable in the marketing of car manufacturers. “2021 McKinsey Automotive Consumer Insights” also pointed out that digital touchpoints have penetrated consumers’ decision-making process, traffic system reform has become a new battleground, and the innovation of omnichannel models and retail has become the norm.
“Automotive consumers value experience and service highly. Whether manufacturers understand the profile of consumer groups, how to reach those consumer groups, and whether they can retain those consumers are the key factors for car manufacturers to new energy vehicles are getting a great result in marketing,” said Wu Yim, Chairman and CEO of Infobird Co., Ltd. “With the development of new energy vehicles towards intelligence and networking, digital customer engagement is becoming increasingly important. In response to the marketing needs of the new energy vehicle industry, Infobird believes that a digital solution based on the entire user journey will best support an automaker’s omnichannel digital marketing and customer engagement.
Infobird aims to offer a comprehensive, user-centric digital customer engagement solution for the New Energy Vehicle industry that covers the entire digital marketing user journey, customer reach and customer engagement. customer life cycle. In this way, car manufacturers can improve the efficiency and experience of customer interaction, in order to achieve the goal of customer loyalty and development.
At present, Infobird’s solution has been applied to HYCAN’s business promotion. Based on its strong resources and service advantages, Infobird helps HYCAN connect accurately and reach more users through digital means. In addition, recently, HYCAN and Infobird entered into another cooperation agreement for customer lifecycle engagement. For this new cooperation, Infobird will help HYCAN to improve the customer lifecycle engagement skills for the store employee by leveraging private domain management, and comprehensively improve the way and method of digital marketing. and smart.
Wu Yim, President and CEO of Infobird Co., Ltd, added, “New energy vehicles have become the trend of the future, and the company plans to continue expanding into the new energy vehicle market. and aims to promote digital customer engagement for new energy vehicle companies in terms of products and services. »
Previously, Infobird’s service areas covered finance, insurance, e-commerce, retail, medical and other areas. The launch and application of new energy vehicle solutions have broadened the company’s business scope and development path.
About Infobird Software Co. Ltd.
Infobird, headquartered in Beijing, China, is a software-as-a-service provider of innovative customer engagement solutions powered or enabled by AI.
For more information about the company, visit www.infobird.com.
This press release contains certain forward-looking statements, including statements regarding Infobird’s proposed IPO. Words such as “will”, “future”, “expects”, “believes” and “intends” or similar expressions, are intended to identify forward-looking statements. Forward-looking statements are subject to uncertainties inherent in predicting future results and conditions and no assurance can be given that the proposed initial public offering discussed above will be completed on the terms described. Completion of the initial public offering offered and its terms are subject to numerous factors, many of which are beyond Infobird’s control, including, without limitation, the failure of customary closing conditions and the risk factors and other matters set forth in the enclosed prospectus in the registration statement in the most recently filed form with the SEC. Infobird undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.
View original content: https://www.prnewswire.com/news-releases/infobird-announces-acceleration-of-marketing-solution-to-rapidly-growing-new-energy-vehicle-market-301469434.html
SOURCE Infobird Co.,Ltd