London, September 21, 2021: Motorsport Network, the leading independent media, interactive entertainment and e-commerce company focused on the motorsport and automotive industries, commissioned renowned international design firm Pininfarina to reinvent its prestigious Autosport Awards trophy, bringing its legacy A typical Italian automobile with a symbol that has defined the industry for more than three decades. The redesigned trophies will be presented at 38e The Autosports Awards event will take place at Grosvenor House in London on December 19, 2021.
“We are honored to have been invited to help modernize such a legendary motorsport symbol,” commented Silvio Angori, CEO of Pininfarina. âRooted in the automotive industry for over 90 years, our design concept for the new trophy speaks of a history and tradition that we are passionate about, with a futuristic form that reminds us to keep looking to the future. . Partnering with Motorsport Network on such a profound opportunity has been a privilege, and we look forward to working with their exceptional team in the future. “
Overseeing the refresh of the concept for the iconic Winged Victory of Samothrace-inspired trophy, Paolo Trevisan, vice president of design for Pininfarina of America, and his team sought to enhance the timeless beauty of the trophy’s winged silhouette. With a refinement of form that also reflects the technical and sporting excellence of modern motorsport and the sinuous use of lines that have become synonymous with Pininfarina’s 91-year legacy, the team focused on repositioning angel wings to capture a powerful moment of action, reminiscent of an eagle in attack position. The sleek new shape embraces the exciting celebration of movement and speed that characterizes the racing experience.
The result of this latest collaboration further illustrates the uniqueness of Pininfarina, which lies in its ability to model best practices from different industries in the cross-fertilization of design, disciplined automotive, product and UX design, architecture and other means of transport, to create iconic designs.
âIt has been an absolute pleasure and a privilege to work with Pininfarina on this exciting project,â added James Allen, President of Motorsport Network. âThe modern and innovative approach of the Pininfarina team has fully respected the legacy of the Autosport Awards, while giving the trophy a design refresh that reflects the very high technical and sporting standards of today’s motorsport. Most of the great drivers and team leaders of the past 40 years have got their hands on an Autosport Award at some point in their careers, and the prestige of the trophy is only bolstered by this latest design update from Pininfarina.
For almost 38 years, the Autosport Awards have hosted the greatest talents and distinguished names in racing, including Ayrton Senna, Lewis Hamilton, Sebastian Vettel, Fernando Alonso, Sir Stirling Moss, Mario Andretti, Emerson Fittipaldi, Richard Petty , Sir Jackie Stewart, Dale Earnhardt, and Bernie Ecclestone, to name a few. The Blue Ribbon Gala is firmly established in the international motorsport calendar, bringing together the biggest names in the sport who bring together and celebrate the winners and champions of the past year, while mingling with legends and powerful brokers of the ‘industry.
To learn more about the Autosport Awards, please follow this link: 2021 Autosport Awards.
For more information please contact:
Carla C. Conde, Communications Manager, Motorsport Network – [emailÂ protected]
Global icon of Italian style, Pininfarina is recognized for its unrivaled ability to create timeless beauty through its values ââof elegance, purity and innovation. Founded in 1930, Pininfarina has grown from a craft company to an international service group, the supreme expression of automotive style and an established reality in industrial design and experience, architecture, boating and mobility at- beyond the automobile. A group employing 600 people, offices in Italy, Germany, China and the United States and listed on the Italian Stock Exchange since 1986. In nine decades, Pininfarina has designed more than 1,200 vehicles and more than 600 projects in different fields , receiving numerous international awards.
About Motorsport Network
Motorsport Network is the leading independent media, interactive entertainment and e-commerce company focused on the motorsport and automotive industries. Each month, approximately 60 million dedicated users visit a Motorsport Network property, to buy, learn, be entertained or simply feed their passion for cars and racing. Motorsport Network is at the heart of the motor racing and automotive industries and provides thought leadership and unique experiences to our customers. Motorsport Network takes the customer on a journey that encompasses news and information, events, tickets, games and esports, and leverages the network effect to add value to their experience. Through the use of in-house technologies and modern data tools to continuously test, learn and improve, Motorsport Network’s processes, content creation and products are constantly evolving to better serve our audiences, customers and customers. our partners.
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