When automakers achieve enough success under a parent company, they often separate into themselves. Notable recent examples include Ferrari from Fiat, Porsche from VW Group and Polestar from Volvo. Now there’s a chance that Maserati will also join those ranks, according to a new report.
The report comes from Automotive News Europe, which spoke to Richard Palmer, chief financial officer of Maserati’s parent company, Stellantis. According to Palmer, if the Italian automaker can make enough profit in the coming years, it could potentially be freed up to operate independently.
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On the one hand, Maserati’s recent track record of overpriced and underbuilt vehicles seems to suggest they’ll have a hard time pulling off such a stunt, but they’ve actually seen some recovery lately, at least from a financial point of view. In 2021, worldwide sales increased by 41% to reach 24,300 vehicles, turnover increased by 47% to reach more than 2 billion euros and operating profit was 103 million euros against a loss of 91 million euros the previous year.
All of this was largely catalyzed by the introduction of the new midsize SUV Grecale, which ultimately launched Maserati into one of the hottest segments in the industry today. They also have a whole new portfolio of vehicles on the way, and most importantly, a portfolio that is no longer based on decade-old platforms.
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Here is already the MC20 supercar and the aforementioned Grecale, then in the near future we will receive the new generation of the iconic GranTurismo. Later, the automaker plans to reboot the Levante SUV and Quattroporte sedan as full electric vehicles, while the MC20 and GranTurismo will also receive electric variants to accompany their current ICE versions. Additionally, the somewhat below-average Ghibli will be phased out in late 2024 due to “evolving customer tastes”.
All in all, Maserati seems to have a good plan to launch strong new vehicles and improve on all of its best products, while simultaneously trimming the grease that marred its once-legendary reputation. If they continue on this trajectory, we could see Stellantis letting them operate on their own in the not too distant future.