The future of the automotive industry


Cruisin ‘the Coast is all about vintage cars and vintage cars, but Mississippi Power, in partnership with Electric Car Guest Drive, wanted to showcase the future of cars.

With more and more automakers pushing for electric vehicles, Mississippi Power, along with Electric Car Guest Drive, allowed Cruisin ‘the Coast attendees to test drive a range of electric vehicles. Those who already own an electric vehicle accompanied the guests as they test out what some might say is the future of the automobile. Gifford Ormes, Director of Marketing and Sales for Mississippi Power Company, said, “The future is electric and we are helping people understand what cars are for. “

Guests were able to test out several electric vehicles, including Tesla, Jaguar and Mustang. Celena Lewis, of Alexandria, Louisiana, says she’s never been a fan of electric cars, but after testing the Jaguar, it’s sold. “I was very pleasantly surprised. I like it. It has a lot of pick up and go. It is spacious inside, just like a regular vehicle. I would actually consider it.

Not only are electric cars fuel efficient, they are also low maintenance. Electric vehicle batteries convert 59-62% of the energy in vehicle movement, while gasoline-powered vehicles only convert between 17 and 21%. This means that charging a battery serves more to power the vehicle than to fill the vehicle with gasoline. “You don’t need to change the oil. You don’t need to change the fluids. There is nothing like that. So it’s cheaper to maintain. It’s cheaper to run because it’s much cheaper to charge your vehicle than to put gas in it.

Janae Jordan of News 25 decided to test drive the Tesla Model S to see what it was. “I drive, but I don’t drive. These are really, really cool. They stop completely. I didn’t do anything to this car.

“You can’t even hear him run. When you walk in, it’s just on. They are a lot of fun to drive. Many of these cars go from 0 to 60 in less than five seconds. So you have no problem with the electricity or get up and go on the freeway or that sort of thing.

Ormes says that while Cruisin ‘the Coast is about cars of the past, it’s important to look at the future of the auto industry.


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