The in-car infotainment market will become an $80+ billion opportunity by 2027


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Dublin, 14 Feb. 2022 (GLOBE NEWSWIRE) — The “Consumer Automotive Entertainment: Manufacturers vs. Third-Party Connected Vehicle Infotainment Apps 2022 – 2027” report has been added to from ResearchAndMarkets.com offer.

This report assesses software and application platforms, including operating system, middleware, HMI, smartphone application integration, and OEM SDKs. The report compares the strategic advantages between driver-centric and vehicle-centric infotainment systems. The report also assesses key initiatives by automotive OEMs, third-party application providers, and monetization strategies for automakers in the emerging in-car infotainment ecosystem.

The connected car ecosystem is changing rapidly due to the prevailing industry trend to leverage software-defined cars to provide cloud-based services that are indirectly related to driving itself and more concerned with driving. overall experience of vehicle occupants. This trend in the automotive infotainment market includes automotive OEMs developing their own application platforms that integrate with third-party application development for in-car infotainment systems.

The automotive infotainment market includes various emerging systems as services, including navigation systems, high-end audio and video systems, in-vehicle advertising, commerce, and smart mobility services such as travel, l hotel, flight and train, robot taxi, carpooling. / rental, health and education services, and content including videos, music and movies. Various suppliers in the automotive value chain, such as telematics providers and aftermarket service providers, contribute to the development of the SDC ecosystem. This ecosystem is the basis of in-car entertainment.

We believe that one of the biggest barriers to growth in the automotive infotainment market right now is usability. Many embedded systems are surprisingly not as user-friendly as expected. On the other hand, some of the aftermarket systems with features/functionality that are easy to understand and use are gaining popularity among consumers. The type of user interface is an important factor, with most people preferring touchscreens to rotary controls.

The easy touch nature is important for consumer safety (less distraction) and satisfaction through improved app navigation. Another important factor we have identified is smartphone-vehicle integration. Consumers want a seamless in-car experience with apps easily transferable from phone to car and vice versa. For this reason, we give the advantage to Apple and Google for their CarPlay and AndroidAuto respectively.

The in-car infotainment market is set to become an $80 billion+ opportunity by 2027. Building driver-centric infotainment systems instead of vehicle-centric ecosystems will be one of the major success factors until 2030.

Infotainment services enable new revenue streams that are less dependent on automotive production cycles and provide consistent revenue with margins up to five times higher than current aftermarket services. Many automakers have installed third-party infotainment systems, a trend that is expected to accelerate as vehicle sales decline, implying a greater reliance on aftermarket services.

Select search results:

  • The US aftermarket will reach $14.5 billion by 2027, while OEMs will reach $8.1 billion.

  • The United States is the largest country in North America, while Germany, France, the United Kingdom and Russia are the main countries in Europe.

  • The Asia-Pacific region is expected to see the highest growth with a CAGR of 34.9% from 2021 to 2026, led by China, Japan, Korea and India

Infotainment system for connected vehicle: rise of software platforms

Automotive OEM, operating system platform, middleware and other third-party platforms

  • Operating system platform

  • middleware platform

  • HMI platform

  • Application Platform

  • Smartphone application platform

  • OEM SDK platform

Driver-centric infotainment system

Vehicle-centric telematics solutions

OEM vs. third party

Onboard or cloud-based

Automotive Infotainment Application Platforms and Emerging Challenges

  • Automotive OEM initiatives

  • Third Party Application Providers

  • API-based development ecosystem

  • Monetize connected services

  • Meeting cybersecurity challenges

  • Decision to buy or build in-car infotainment systems

  • Adopt an integrated strategy and build a partnership

  • Prepare for the era of software-defined cars

Case studies

  • The concept “Smartphone as next-generation automotive infotainment”

  • QNX and Freescale: automotive infotainment

  • Case study for Ford Motor Company developed its next generation SYNC 3

  • CASE STUDY BOSCH for the adoption of GENIVI

  • Apple CarPlay: ready for the connected car Prime Time

Company analysis

  • Airbiquity Inc.

  • Apple Car Play

  • Ford Motor Company

  • Google (Android Auto)

  • IBM Corporation

  • Inrix Inc.

  • Mojio Inc.

  • QNX (BlackBerry)

  • Thales Group

  • Vimcar GmbH

For more information on this report, visit https://www.researchandmarkets.com/r/awab

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